The days like this they start like any other. All landed today where we should be, and think in a million things coming not from normal parameters. We will extend our concerns right up to the border of the everyday. No one can anticipate the extraordinary, although we can guess what: we can feel it, we can recompose the puzzle still knowing that we are missing some parts. The most important, probably.
Some people, in some parts of the world, can not sleep. Probably take weeks or months unable to do it decently, and it is because they have in their hands a piece that could mark a turning point, in some sense. Or in several. It is hard to imagine one of these people walking down the street and thinking that it works something that can change the world.
There are two outstanding moments in the lifeline of a revolution: the day that taught to the world… and the previous day. Never, in any other situation combine so many feelings, thoughts and hallucinations without remedy as in the previous hours of revealing a secret of that caliber. The day of the revolution – 1, that account back into the unknown, the release of accumulated inertia, is today.
on January 24, 1984: Macintosh
The project started in 1979 by the visionary Jef Raskin, that could see one step further: after devoting himself to create user manuals for the computers of the era, understood that no explanations, but as simple machines that they not needed as many explanations were required.
The market was not ready for a computer and the Macintosh, but Apple Yes
In a time when computing was practically thing large laboratories and data centres, bringing to market a a graphical user interface-based technology relatively affordable, was an absolute challenge. The market was new we had to explain everything: from what was a mouse, even how to use a graphical application.
23 October 2001: iPod
Apple recovered most of its land lost at the end of the 90s, the iMac was the first great success of the company after recovering jobs after years out of it. He knew that it was necessary to up the ante and in October 2001 presented to the world the iPod, a portable music player that achieved what no one else could: your name appoint itself itself to a category.
The iPod away from competition with the click-wheel and a distinctive design
And it was a crazy time for that launch: Apple proposal was original, but face and there were already other many similar players. The company however was able to clothe your device with iTunes, with a spectacular design for the time and introduced the first touch interface in a product: the legendary click-wheel.
January 9, 2007: iPhone
Presentation par excellence, the day that the world of technology changed and went into force in the next generation: came the iPhone, the first smart phone that had original proposals based on complex software for desktop, adapted for a mobile device. While he did not have even an app store, Apple was able to press the market and was right fully, even today becoming the reference.
No one was able to anticipate the design of the original iPhone
Until then, nobody imagined as it would be the iPhone. Despite years of speculation, fakes, imagined prototypes and other interpretations, no one in the world even approached the final design. The bet, again, were so risky that probably had been in serious trouble to make unsuccessful company. Still, he had to delay the release of the version of Mac OS X for that year, to optimize all the resources of the company.
January 27, 2010: iPad
In a movement perfectly orchestrated, the next logical step was the presentation of a tablet that will take the proposal for the iPhone a little beyond. Similar devices that existed at the time, pointed in another direction: were virtually portable low-power with mediocre touchscreens and operating systems not prepared for that interface.
The iPad was born in the opposite end to the portable: the era post-PC was inaugurated
The iPad, start from the opposite end: was not born from a laptop, but from the Pocket in the form of mobile. Therefore, it extended the offer and was able to contain useful applications designed from birth for a multi-touch interface. With this device, Apple went directly into the Post-PC era (that decentralized the computer as a center of the digital world) and began the war on the 9-inch screens: tablets became every step more powerful and users demanded more utilities for them.
on September 9, 2014
If we connect the points, we are less than two days to attend the birth of a new category products for Apple. They are not the first, but if we review the previous milestones, they have never been. It is not a speed race, but a game of strategy. It’s just staying with the same concept of a device, and create it from scratch with the utility that it deserves. Now there are many smart watches, but perhaps, again, the competition is digging in the wrong place.
Everything is repeating itself: a history of products who want to be something they don’t have very clear, technology that becomes the perfect point to evolve, the lessons learned from all. The word “iWatch” is practically a concept more than a device right now, used and reused by users, media, and competition with the mystery and the precaution against what Apple may introduce. Today we are on the day R-1 something that soon will be history within technology.
It is again on January 23, 1984, 22 October 2001, January 8, 2007, again on January 26, 2010. It is the day in which we know nothing, a normal day that precedes the extraordinary, the perfect moment something new to surprise us again. Apple we cannot ask him to pass on tiptoe, Apple is required be exceptional and that it take the reins again.
Tomorrow, join us at the Revolution.
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