Privacy. Letter from Tim Cook to All Users

Tim Cook has repeated on several occasions, for Apple, your product is not the user. It is something that want us so clear that they have not hesitated to enter a section, a new campaign on its website where explain all this through a letter signed by the current CEO of the company. Privacy

The text explains what their practices and intentions time handling our data or request certain information. All data are encrypted and follow strict use policies to manage them. Both in iCloud as iAd, iTunes Radio, new apps for health and HomeKit any is protected to make it as safe as possible. In addition to having the ability to use authentication in two steps that everyone always recommend using.

A moving and interesting statements that are appreciated at a time where we are all more conscience of the importance of privacy. In the privacy section be displayed at least once a year updates on safety issues that have been made. Also the important changes which may have privacy policies that affect their devices, services and applications.

Finally, ending with what already made reference. Indicate that its business model is to sell great products, to build a profile based on the contents of our email or other web browsing habits to sell to advertisers. A few words that we all know towards whom are addressed. Moreover, they continue with that they not “ monetized ” information stored on your iPhone or in iCloud. And they do not read nuestraos emails or messages to obtain market information.

And say goodbye to saying that they have never worked with any government agency of any country to create a back door in any of its products or services.

Then you have the note integrates in English.

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.

Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.

We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.

We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get here about privacy at Apple updates at least once a year and whenever there are significant changes to our policies.
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe great customer experience shouldn’t come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetizar”the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

One very small part of our business does serve advertisers, and that’s iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as to free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It does not get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we will never.

Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it.

Tim

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