One of the most important elements of Apple, has undoubtedly been the design of its products, which have made him stand out from the rest, always offering an avant-garde vision under the philosophy of practicality through simplicity, and in this field Jony Ive has been most responsible for that identity, bringing ideas and great designs that have made Apple what is today a reference in design.
Following that line, is how Apple made another of those big signings that will boost the company’s current projects and will define the course for the future, since hiring is nothing more and nothing less, one of the greats in terms of industrial design in the world, Marc Newson, who becomes part of the design team led by his close friend Jonathan Ive.
The same Jony Ive has been who has confirmed the news Vanity Fair of the signing of his friend of many years, mentioned:
“Marc is one of the most important and influential of this generation designers, has an extraordinary talent, so we are very pleased at Apple formalize our collaboration, since we enjoyed working together so much that our partnership has achieved great results in the past.”
Marc Newson has been considered one of the 100 most influential people in the world by Time magazine and he has worked with companies like Ford, Nike, Qantas Airways and many more, even has worked closely with Jony Ive in the design of the Special Edition of the camera Leica M, in the same way, both collaborated during November with Bono from U2 to an auction of Special Edition products, with the purpose of raising funds for the (RED) initiative for the fight against AIDS in Africa.
With the addition of Marc Newson to the ranks of Apple, is expected to next designs to continue offering this hallmark, also believed that Marc could contribute to the design of objects for the home, aimed for use in controlled environments by Homekit, of course only time will tell, but with this, the direction taken by Apple is extremely interesting.