The Do It Yourself (DIY, or the “do it yourself” defined by Abbreviation Finder website) has the wind in its sails. Now there are more blogs devoted to the creations of jewellery, recycling professionals capable of creating furniture from old cartoons, to connected persons who stand to knit. In times of crisis you get smart and every means is good to renew using old things. What is the good news? In addition to save us, the Do It Yourself is good for our self-esteem!
Food, fashion, decoration … Nothing escapes the tendency of DIY. Much more than a hobby for some has become a true lifestyle. According to the sociologist Ronan Chastellier1, in addition to the pleasure it provides, the DIY “also marksa return to a society” homo habilis “, when the task becomes the one who performs”.
What is the Do It Yourself?
Knitting, simmer delicious jams, redo the look to an old desk or cure the garden is no longer something mediocre. The Italians are rediscovering the joys of DIY. Even in France, according to a survey by OpinionWay for fair Créations & expertise2, a Frenchman out of two, without distinction between men and women, he enjoys creating or customizing consumer goods often judged too standardized. Creativity is in the air and it doesn’t seem to be limited to a small circle of initiates.
Do It Yourself: who are the fans?
The image of a woman quite old crochet addict no longer exists. Today, 53% of people feel creative and moreover this is a field that has been almost achieved gender equality (53% of men versus 54% of women). They are mostly young people between 18 and 34 years old interested in creative pursuits and to (re) discover happiness to produce or create something yourself. A culture of activities which, according to Ronan Chastellier, is a sign “characteristic of modernity“.
Do It Yourself 2.0: why does DIY back in vogue right now?
At a time when the reduction in purchasing power worries constantly, the Do It Yourself (DIY) lets you create, retrieve, invent, in order to save money. The Do It Yourself 2.0, in fact, does not create from scratch. Rather trying “to fix, repair, recovery to make nice,” notes Ronan Chastellier.
Although the economic environment creates the right conditions for this type of activity, the financial aspect is not enough by itself to explain this reconquering of attention from the people. According to the sociologist, another reason would lie “in the desire to do himself rather than delegating industrialists” that, at best, offer uniform products, devoid of identity; in the worst case, create profit depleting natural resources. A realization that “isn’t necessarily a militant Act;creating, it really becomes aware of our consumption patterns, there is a return to authenticity and sharing. Without falling into activism, definitely a critique of our society hides DIY“, is the analysis of Ronan Chastellier.
The DIY, also, make a note of originality in a uniform world. By creating and customizing, there stands out. “The man is somewhat estranged from himself. We feel the need to take possession again of things and create becomes special, “says sociologist.
Finally, the Do It Yourself takes us back to something more primitive. The sociologist reminded that “we need this report with matter. It is a natural impulse. Creation is a primary need that has to do with life itself.” The creation takes us back to a simple need: create to exist.
Psychological virtues of DIY
In times of crisis, be creative has more of an advantage. First of all, lets you stay active and independent. When you no longer have a job, create us a motivation for the day. In addition, for Ronan Chastellier, “If reality is a bit distressing, creativity plays an important role, it allows us to escape. Has an almost magical properties“. It also allows you to slow down in a world where everything goes faster and faster: for most of the adepts2, DIY eliminates negativity.
Finally, most importantly, create, do something with the power of their imaginations and their hands gets a true sense of pride. “The Do It Yourself is not a pastime ridiculous. There is a sense of personalsatisfaction primordial” continues the sociologist.
DIY: marketing element?
Previous generations repaired before throwing. There are still companies that manufacture, recycle and repair much more than we do, but they can be labeled as DIY. Mending a nice shirt, cut out some old glass jars, candle holders get the sweaters alone, customize a mobile in good condition instead of throwing it … would become a marketing element?
For Ronan Chastellier, “many companies have encouraged this trend because they understood that the consumer needs to appropriate consumption. The DIY changed the action of buying. You buy to create and not simply to make a purchase in itself“. One way to remind us that it is difficult to escape the industry. Fortunately, “the DIY allows you to move away from the already beautiful and ready“.
Boat House Clipart Diy #2544431
JCB Fixed Knife | Departments
B&Q 72lm Plastic LED Black Inspection Light
Activity: Si je suis un animal…
Clear Polycarbonate Roofing Sheet 4M x 700mm
Smooth Mammoth Fascia Board (T)18mm (W)225mm (L)4000mm …
Muriva Dazzle texture Beige Wallpaper | Departments
Smooth Ogee Architrave (T)15mm (W)58mm (L)2100mm, Pack of …
Manrose Silver Semi Rigid Hose (H)140mm, Pack of 1 …
Pattern of Topponcino | DIY ideas | Pinterest
Mac Allister Trade 42 Tread Combination Ladder …
Craig & Rose Authentic Period Colours Dutch White Matt …
DIY无纺尼竹炭鞋垫（2对装） 棕色的清晰图片 -VANCL 凡客诚品
Soffione Dandelions | Dandelion DIY | Pinterest
셀프 집수리 도움방 [DIY인테리어 무료교육]
Vc sabe qual é a escova ideal para o seu tipo de cabelo …
Reed Screening Roll 2 M 4 M | Departments
Cottage Cottage Oak Veneer External Front Door, (H)2032mm …