Last month Vodafone UK published its second annual study on communications and business. Although I am not very confident with the reports and statistics, I believe that it contains some very interesting aspects.
Since that the use of the Internet and email have been spreading there has been a curious phenomenon: it has been shortening the time we consider it necessary to obtain a response to an email. Every time We want us to respond to our emails faster. One of every ten businesses interviewed for this report, said that they expected to receive answers in 30 minutes.
The immediacy of access to the information that the network of networks, can become a serious problem for companies that don’t make smart use of the Internet. Reply mail within several days or, directly, to ignore it, are lost business opportunities. The study estimates that each company loses a year more than 20,000 euros because of these shortcomings of communication.
A third of companies surveyed by Vodafone says that “critical response time” is in about two hours. More than 40 percent of the workers said their need with mobile email to respond even if they are out of the office. Nearly 60 percent of employees created that mobile e-mail will become a “necessary” tool in the coming years. The study also reveals the some practitioners stress by not be able to give a quick response, or the feeling of “waste of time”, similar to that of meetings or travel, not be available.
Without going into details, I think that the figures that this study must be similar in Spain, or they soon will be. Today it is advisable for some types of workers to be reachable at any time and place. The company that, however small, that is, this issue has not arisen is because it remains anchored in the past.
I also think that there are problems with this continuous increase in the speed of email. The availability anytime It is very stressful and not usually rigged to a higher remuneration for the worker. On the other hand, if we all want answers ever more quickly, it is likely that mobile e-mail will end up being replaced by Instant Messaging, something that some analysts venture for the future.
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