From the Kitchen Table to the Cosmetics Giants: Estee Lauder

Estee Lauder with a perfume bottle. Mid-1950s she had created their first fragrance with “Youth Dew” (dew of youth).

When Grace Kelly married Prince Rainier II. in 1956, she was wearing a lipstick coral in their favorite color from her friend of Estee Lauder. Ten years earlier, Estee Lauder had founded their company in New York with a range of just four beauty products. in 1998, time magazine published its list of the 20 most influential “business genius” of the United States.Only one woman – Estee Lauder companies belonged to the exclusive circle.

“I have never hoped for success or dreamed of success. I’ve worked for”Estee Lauder once said. She was almost 90 when she is fifty years moved back to founding from the management of their now giant cosmetics Empire. Estee Lauder had failed not opening a new store and take it not allow himself to coach their beauty consultant. It was the business woman born and developed new marketing strategies. At the end she had all their big competitors – Helena Rubinstein, Elizabeth Arden, Max Factor, and Charles Revson/Revlon – lapped.

Do-it-Yourself Cream at the Kitchen Table

1906 born as Josephine Esther Mentzer in an Austro-Hungarian Czech immigrant family, she grew up a simple hardware merchant in New York Queens district as the daughter. Her later name East is a variation on their Kosenamens ‘Esty’. Her Uncle John Schotz was a chemist and dedicated early in the secrets of making his skin creams and beauty tinctures. Soon, she remixed their first own cream that sold them first to friends and housewife parties at the domestic kitchen table.

In the Beginning was the Free Sample

She started her career with a self-homemade skin cream jar, an unerring sense of glamour and convinced that the beauty of each woman highlight can be with their high quality product. The Sales Genie offered you in a hair salon. While the customers under the hood sat, she offered them her cream. Then Estee Lauder was still a free sample them home. She sat down on word of mouth. Her motto: “Telephone, Telegraph, Tell-a-woman”.

Not a Day Without Selling

Also in other beauty salons, to the Holiday season in the luxury resorts and the beach clubs on Long Island, the young entrepreneur won more and more regular customers. Later, Estee Lauder practiced the marketing idea with the free trial in their stores successfully on a large scale. She also invented the no less ingenious “gift with purchase” principle: minimum purchase is a free product as an encore. Sample shipping, free gift vouchers and other give-aways completed their marketing. Estee Lauder: “I worked any day of my life, without selling anything. If I believe in something, I sell it.”

Lauder Married the Same Man Twice

After the businesswoman in 1930 married the dry goods merchant Joseph (Joe) louder, the couple changes his last name to Lauder. You get divorced in 1939 again. In addition to the construction of the business remained little time for husband and son, Leonard. Mrs. Lauder was up and running and zest. So tried it himself once even short as actress and Cherry Lane Theatre appeared in the New Yorker. But her true talent lay in the commitment to the beauty of others. After three years, the two celebrated a second time wedding. The relationship lasted, and son Ronald was born.

Vertical Take-Off with Shop at Saks

in 1946, both together officially founded the “Estee Lauder company”. While the husband took care of the Organization and finances, it sales, advertising and marketing. The following year, the big break came when Estee Lauder, New York luxury department store of Saks to set up your own shop. He was sold out after two days. The following is an another deal at Neiman Marcus. The days when the range consisted of only four face care products – a cream, a lotion, a cleaning emulsion and a face mask – were over. Estee Lauder sat consistently on prestige products in the luxury segment, expanded and conquered with shop America’s Nobel department stores in their. According to the laboratory of the uncle in the tool shed of the family home, now also the rented kitchen of a vacant restaurant in Manhattan had become definitively too small. To stir even creams and fill – in myself sterilized jar that was once!

A Millonenfacher Bestseller Called “Youth Dew”

Estee Lauder created 1953 richly sensual a fragrant flowers, exotic spices and precious wood bath oil called “Youth Dew”, which immediately became a box-office hit and brought enormous sales. Soon, Estee Lauder brought also the first perfume on the market, followed by other scents such as “Private Collection”, “White Linen”, “Knowing” and as the first fragrance for men “Aramis” with “Youth Dew” (dew of youth). 1960 Estee Lauder expanded with her first shop at Harrods department store in London and internationally, followed by Lafayette Paris department store. There, promoted her perfume “Youth Dew” Estee Lauder personally and how dropped a large bottle on the floor accidentally. The scented clouds streamed through the whole House and attracted customers in droves.

Expanding the Super Rich Society Lady Estee Lauder

At the beginning of the 1960s Estee Lauderof first stars and supermodels uses as the “Face” of cosmetics products such as Phyllis Connor and Karen Graham. Elizabeth Hurley was 1994 and Gwyneth Paltrow 2001 to the testimonial. At the end of sixties launched Lauder with the prestige brand Clinical at beautygenerate in collaboration with the New York dermatologist Norman Orentreich the world’s first allergy-tested cosmetics line, followed by other new brands. Estee Lauder embodied the American dream. She belonged to high society and beamed at social events on the side of the Princess Grace Patricia of Monaco, Wallis Simpson, Duchess of Windsor, the first Ladies Nancy Reagan and Raisa Gorbatschowa in the camera flashbulbs. Her cosmetics giant made a turnover of 5.8 billion US dollars in the last fiscal year before the death of the Queen of cosmetics. With its, the group is now more than 30 prestige brands in 150 countries represented and still in family hands, their children and grandchildren. Estee Lauder died in 2004 at the age of 97, she was one of the richest women in the world.

 

Gallery

Estee Lauder Perfectionist Youth

Estee Lauder Perfectionist Youth

Source: www.filenesbasement.com

Estee Lauder Perfectionist Youth

Estee Lauder Perfectionist Youth

Source: www.filenesbasement.com

Estee Lauder Perfectionist Youth

Estee Lauder Perfectionist Youth

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Estee Lauder Re-Nutriv Ultimate Diamond Sculpting …

Estee Lauder Re-Nutriv Ultimate Diamond Sculpting ...

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Estee Lauder Perfectionist Youth

Estee Lauder Perfectionist Youth

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Estee Lauder Double Wear Stay – In

Estee Lauder Double Wear Stay - In

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Sale!? New Estee Lauder Double Wear Foundation $25 Each …

Sale!? New Estee Lauder Double Wear Foundation $25 Each ...

Source: www.5miles.com

$37

$37

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Estee Lauder Double Wear Stay – In

Estee Lauder Double Wear Stay - In

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Estée Lauder Double Wear Stay-in-Place Liquid Makeup …

Estée Lauder Double Wear Stay-in-Place Liquid Makeup ...

Source: www1.bloomingdales.com

Estee Lauder Pure Color Envy Sculpting Lipstick View All

Estee Lauder Pure Color Envy Sculpting Lipstick View All

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Estee Lauder Modern Muse Le Rouge by Estee Lauder for …

Estee Lauder Modern Muse Le Rouge by Estee Lauder for ...

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Estée Lauder Invisible Fluid Makeup

Estée Lauder Invisible Fluid Makeup

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Estee Lauder Amber Mystique by Estee Lauder for Women Perfume

Estee Lauder Amber Mystique by Estee Lauder for Women Perfume

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Estee Lauder Pleasures by Estee Lauder for Women Perfume

Estee Lauder Pleasures by Estee Lauder for Women Perfume

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Shop Estee Lauder Sensuous Women’s 1-ounce Eau de Parfum …

Shop Estee Lauder Sensuous Women's 1-ounce Eau de Parfum ...

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‘Re-Nutriv’ Ultra Radiance Makeup SPF15

'Re-Nutriv' Ultra Radiance Makeup SPF15

Source: smithandcaugheys.co.nz

Estee Lauder Sensuous For Women Perfume

Estee Lauder Sensuous For Women Perfume

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Estee Lauder 3 Pure Color Long Lasting Lipsticks by Estee …

Estee Lauder 3 Pure Color Long Lasting Lipsticks by Estee ...

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Estee Lauder Pleasures Intense by Estee Lauder for Women …

Estee Lauder Pleasures Intense by Estee Lauder for Women ...

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